Pure Projects was appointed by Swarovski Singapore to be responsible for assisting the Austrian crystal jewelry and accessories label with their SE Asian retail store expansion rollout programme which includes multiple projects in Singapore, Malaysia, Philippines, Indonesia and Thailand.

The stores are a combination of refurbishments and new builds (both Swarovski owned and partner owned stores) and the stores consistently delivered with a 3-6 weeks fit-out progamme.

Swarovski is an Austrian producer of crystal headquartered in Wattens, Austria. Swarovski has been a family-owned business since it was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).

All Swarovski crystal produced since 2012 has been lead-free. Swarovski is now run by the fifth generation of family members.

Project breakdown:

17 Stores

3 Offices - reinstament & fitout